CEO and executive leadership for sport, venues and major events.
Peter works with Boards and CEOs on leadership transitions, commercial opportunities and major projects that need experienced executive ownership.
Leadership measured by outcomes.
Selected outcomes delivered with teams across national sport, professional clubs, venues and major projects.
Three ways to work with Peter.
Growth, transformation, a leadership transition, market entry, or a major-event opportunity — each engagement is shaped to the priority at hand.
Executive & Board Leadership
For Boards, CEOs and executive teams navigating growth, transformation or a critical leadership moment.
Learn more →Brand & Rights Holder Partnerships
For rights holders and brands seeking values-aligned commercial partners and sponsor representation.
Learn more →Global Market Representation
For international sports, technology, media and consumer brands entering or expanding in Australia.
Learn more →Larger, team-based mandates are delivered through Intrepid Fox Group Pty Ltd (info@intrepidfox.com.au).
Case studies.
Building the CommBank Matildas into a nationally significant brand
$80 million annualised revenue uplift, ~150% sponsorship revenue growth, a sixfold expansion of the Matildas’ digital community, and average attendances rising from 6,000 in 2020 to over 50,000 in 2025.
Led the strategy behind the multi-award-winning ‘Til It’s Done platform, recognised through 13 confirmed national and international campaign, brand and marketer honours.
Growth, reform and a stronger platform for community football
As CEO, led the governing body supporting more than 350 clubs and 90,000 registered participants — increasing revenue by more than 30% and unlocking over $400 million in grassroots facilities and infrastructure funding.
Conceived and drove the Home of the Matildas project, delivered in time for the FIFA Women’s World Cup 2023.
Recognition, independently reported.
Drawn from published announcements by Football Australia, Football Victoria, Perth Glory and independent sports media — not self-reported claims.
Peter Filopoulos Appointed FFA Head of Marketing, Communications and Corporate Affairs
FFA CEO James Johnson called him “the stand-out candidate during an extensive recruitment process” for the senior national role.
Football Australia Creates History at 2024 APAC Effie Awards
CEO James Johnson called the result “a monumental achievement” as ‘Til It’s Done won the Grand Effie, three Gold and both Marketer and Brand of the Year.
Football Federation Victoria Launch State Football Facilities Strategy to 2026
Announced at AAMI Park with the Victorian Minister for Sport, the strategy that ultimately delivered the Home of the Matildas.
Twenty-five years leading national sport, clubs, venues and major events.
CEO and C-suite appointments across Football Victoria, Perth Glory, Football Australia, Swimming Australia, Marvel Stadium and Canadian Soccer Media & Entertainment.
Ideas shaped by experience.
Writing on leadership, organisational growth, sport, brands, commercial strategy, government, major events and the future of the Australian sporting system.
One Football: Why This Australia Cup Final Means More Than a Trophy
On why the Australia Cup Final matters far beyond the trophy — and what it means for a connected football pyramid.
Not Every Organisation Needs Another Full-Time Executive
On when organisations need additional leadership capacity without creating a new permanent position.
From the Back Office to the Boardroom
Lessons from more than 20 years across sport, entertainment, venues and major events.
Executive experience, not theoretical advice.
Peter brings the perspective of a CEO, the judgment of a Board adviser and the delivery discipline of an experienced operator — grounded in having led organisations, carried executive accountability and delivered in complex stakeholder environments across national sport, professional clubs, major venues and government.
Keynotes on leadership, brands and major events.
An Australian keynote speaker who engages Boards, executive teams, industry groups and conference audiences on leadership, transformation, brand building, customer experience and turning ambitious ideas into lasting impact.
- Leading Through Transformation
- Building Movements, Not Just Brands
- Strategic Storytelling That Moves Markets
- The Future of Fans and the Experience Economy
- From Vision to Legacy