About

Peter has over 25 years of highly successful experience as an accomplished senior C-Suite
executive in sports administration, providing strategic and operational leadership with some of
Australia’s most iconic sports and entertainment brands.

A strong, consistent, and proven track record of developing, leading, and motivating high
performance teams, as well as executing thriving business and brand building strategies resulting
in sustainable, long term corporate growth.

A dynamic, results driven and a transformational visionary leader with demonstrated ability to
produce optimum results within fast paced, demanding and highly competitive environments.
He has a well-developed reputation within the sports and entertainment industry with an extensive
industry network and an innate ability connecting business and Government with sport.

Peter is known as a consistently high performer and achiever, there is no result impossible to
achieve and there is always room for improved outcomes. Results achieved through delivering
innovative and diversified business strategies to date include: increased profit / revenue, increased
market share and visibility, improved organisational performance and the accomplishment of short
and long term business objectives, in addition to securing a sustainable competitive advantage.
Peter is presently a key member of the senior management team at Football Australia (FA) in the
role of Head of Marketing, Communications and Corporate Affairs.

Peter joined FA from his previous role is Chief Executive Officer of Football Victoria (FV). In this
role he was able to drive an ambitious new strategic growth agenda under the “FootbALLways”
strategic plan devised under his stewardship.

Achievements in this role included strong participation growth of 24% in 2018 and 29% in 2019,
unlocking over $300M in government funding to address the grassroots facilities gap in Victoria
and a leading the Home of the Matildas project and developing a business case for a $116M world
class national training centre and successfully securing government funding support from the
Federal and State Governments.

Prior to joining FV, Peter had a successful three years’ as Chief Executive Officer at the Perth
Glory Football Club. In this role, Peter played a critical role in the business transformation of the
club and developing and implementing a new strategic plan, “The Perth Glory Way”, driving the
club in a new and exciting direction which lead to significant improvements in the club’s operations
commercial, and high-performance achievements, as well as creating a new football strategy which
included the development of a Football Australia accredited two-star junior academy.

Peter has developed a strong reputation as a senior sports and entertainment executive with a
demonstrable history of major accomplishments in all his roles as the strategic, marketing, and
commercial lead throughout his career.

This includes eight (8) years with AFL clubs Hawthorn Football Club and North Melbourne Football
Club, seven (7) years with the world-class Marvel Stadium located in Melbourne and 18 months
National Sporting Organisation, Swimming Australia.

Peter led the connected stadium strategy at Marvel Stadium in 2013/14 to implement high density
Wi-Fi infrastructure, 1600 iPTV screens and an in-depth user experience marketing plan. Peter
oversaw the RFP tender that awarded the contract to Telstra and Cisco worth over $12.5M. This
also involved developing an innovative commercial model to fund the project resulting in a
commercial tender to digital rights sales agencies for the commercial rights associated with the
connected stadium strategy and a fan engagement strategy.

Peter is married to Mary and has two children, George and Jonathan.

CEO Magazine Article http://www.theceomagazine.com/business/peter-filopoulos