Peter Filopoulos is an experienced CEO, board director, C-suite executive and adviser with more than two decades of leadership across sport, entertainment, venues and major events.

Beginning his career in accounting, Peter entered sports administration at just 24, when he was appointed Chief Executive Officer of National Soccer League powerhouse South Melbourne Football Club during an era where the club moved to a redeveloped Lakeside Stadium and won two national championships with Ange Postecoglou as Head Coach. The appointment began a career dedicated to building sporting organisations, brands, audiences, commercial partnerships and stronger connections with communities.

Peter has since held senior leadership positions with some of Australia’s most prominent sporting and entertainment organisations, including:

• Managing Director, Experience – Bastion
• Chief Strategy and Marketing Officer – Canadian Soccer Media and Entertainment
• Football Australia – Chief Corporate Affairs, Communications and Marketing Officer and Chief Customer, Brand and Marketing Officer
• Football Victoria – Chief Executive Officer
• Perth Glory Football Club – Chief Executive Officer
• Swimming Australia – Chief Commercial Officer
• Etihad Stadium, now Marvel Stadium – Director of Sales, Marketing and Communications
• North Melbourne Football Club – Director of Sales, Marketing and Communications
• Hawthorn Football Club – Director of Sales
• South Melbourne Football Club – Chief Executive Officer
• Sydney 2000 Olympic Games – Training Venue Manager

Peter joined Perth Glory as Chief Executive Officer in July 2015, charged with restoring confidence in the club following the salary-cap controversy of the previous season and establishing a new strategic direction. During his tenure, the club recorded membership growth of more than 50 per cent and attendance growth of approximately 60 per cent, rebuilding its connection with supporters, partners and the Western Australian community.

He subsequently became Chief Executive Officer of Football Victoria, leading the governing body responsible for more than 350 clubs and 90,000 registered participants. During this period, the organisation increased revenue by more than 30 per cent, strengthened its operations and elevated football’s position with government and key industry stakeholders.

From 2020 to 2025, Peter served on Football Australia’s executive leadership team during one of the most transformative periods in the sport’s history. His responsibilities spanned brand, marketing, communications, corporate affairs, customer strategy, digital, government relations, commercial growth and major projects.

Peter played a central role in repositioning the CommBank Matildas and Subway Socceroos as distinctive national brands and building stronger commercial foundations for Australian football. During this period, the Matildas’ digital audience grew from approximately one million to more than six million, their brand value increased fourfold and attendances grew eightfold.

The work culminated in the FIFA Women’s World Cup Australia and New Zealand 2023, when the CommBank Matildas captured the imagination of the nation and helped transform the profile of women’s sport in Australia.

Across Peter’s time at Football Australia, the organisation generated more than $80 million in annualised commercial growth, secured or influenced more than $400 million in football infrastructure investment and helped deliver the $116 million Home of the Matildas.

Following Football Australia, Peter worked with Canadian Soccer Media and Entertainment across Canada Soccer’s national teams, the Canadian Premier League, League1 Canada and OneSoccer ahead of the FIFA World Cup 2026.

His work included contributing to the strategic vision and brand architecture for Canadian football, the repositioning and national expansion strategy of the Canadian Premier League, international media-rights negotiations and investment propositions designed to accelerate the commercial growth of the Canadian football ecosystem. Working alongside the CEO, Board, Deloitte and prospective capital partners, he also helped progress a proposed $100 million private equity investment strategy.

More recently, Peter served as Managing Director—Experience at Bastion, broadening his work across brand experience, sponsorship, content, customer engagement and strategic advisory.

Peter has now established Intrepid Fox Group, an executive advisory practice working selectively with boards, CEOs, executive teams, investors and rights holders across sport, entertainment, venues, tourism and major events.

Through Intrepid Fox Group, Peter provides:

• Board and retained strategic advisory
• Interim and fractional executive leadership
• Organisational and commercial growth strategy
• Brand, audience and customer transformation
• Government relations and infrastructure strategy
• Major-event, venue and precinct planning
• New venture and sporting-property development
• Organisational transformation and leadership support

Peter is at his best when the ambition is significant, the operating environment is complex and an organisation requires a leader who has carried responsibility for people, budgets and results—not simply advised from the sidelines.

Alongside his advisory work, Peter remains open to the right CEO, enterprise leadership and board opportunities where his experience can help shape an organisation’s next phase of growth and impact.

This website is where Peter shares his perspectives and lessons on leadership, governance, commercial growth, brand building, customer strategy, major events and the evolving business of sport.

Peter Filopoulos
CEO | Board Director | C-Suite Executive | Adviser
Founder and Managing Director, Intrepid Fox Group