Football Vision 2025

With less than 2-weeks before season 13 of the Hyundai A-League kicks off, there is a calm before the storm.  There have been many distractions in the long off-season within our football community, however, I wanted to reflect on the sport and the current landscape.

In my view, all A-League teams have raised the bar in terms of their recruitment for the season ahead.  This will only further add to the quality of the A-League in the upcoming season.

I am anticipating a hotly contested Hyundai A-League this season and look forward to Round 1.

As a lead up to season 13, I revisited some key insights into the A-League as they were at the end of season 2016/17:

Key Insights A-League

Much has been said about the progress and development of the A-League, however, in 2016/17, the following was achieved:

  • Broadcast numbers improved by 13% on 2016/17 to an average audience of 94,000 per match with Fox Sports up by 11% to an average of 68,000 per match
  • Broadcast share also improved with Fox up 6% and SBS2 17%
  • All clubs improved Broadcast audience results
  • Attendance increased by 3% on 2015/16 to an average attendance per match of 12,641
  • In terms of attendances, whilst the A-League is currently the 5th most attended professional sport in Australia, we are not far away from surpassing NRL and Super Rugby which would result in the A-League being the 3rd largest attended sport. This is achievable following the seasons those competitions have just experienced.
  • Globally, the A-League is the 14th most attended football league in the world, which really provides some perspective
  • Memberships are up 9% and are at the highest number on record at 117,415 with this tend expected to continue for 2017/18.
  • Since 2009/10, club membership numbers have doubled

Perth Glory Football Club

At Perth Glory, we are on-target to reach another Club membership record of 10,000 members on the back of achieving average attendances of 10,533 during the 2016/17 

People constantly compare the Perth Glory A-League era with the National Soccer League era which prompted me to recently conduct some research on facts, thanks to statistician, Andrew Howe

During the NSL era between 1996/97 - 2003/04, the club averaged crowds of 12,403 compared to the current 10,533.  However, in the last two (2) years of the NSL, both Championship years, the club averaged 9,873.

Notwithstanding these numbers, they were the highest attendances of the old National Soccer League at the time.  A couple of points to raise on this:

  1. There was no live television against the gate in the NSL era and nor was English Premier League as accessible on television as it is today.
  2. Perth Oval was really the only avenue a football fan had to consume football in Perth and WA other than local football
  3. Today's technological capabilities are more accurate in providing attendance figures

The club membership today is at the highest it has ever been in the 21 years existence of the club.

Whilst not denying the spectacular emergence of Perth Glory in 1996, I find this data every interesting and provides perspective in terms of where the club is today and where it is heading.

What has eluded the club in its A-League era has been silverware which it craves.  We are working hard behind the scenes to achieve in both the A-League and W-League under the new strategic plan, The Perth Glory Way.

The current landscape

Whilst I won't make any comment around the current political landscape of our great game in my position as CEO of Perth Glory Football Club, I am looking forward to the day we can align all stakeholders and develop a collective vision for how we want the game to look like in the medium to longer term.

When I read and listen to all the commentary surrounding the football issues, I see a lot of ambition.  Ambition is great and some of the best outcomes in life are derived by ambition and strong vision.

No one can deny the progress of the sport in terms of its participation numbers and the development of the A-League.  The emergence of the FFA Cup has uncovered some gems as well as a strong and vibrant community.

This has seen the rise of clubs in the grassroots and lower leagues (largely forgotten by 'new football") which has given them a taste and reinvigorated their ambition in what they perceive is their future roles in Australian football.

To me crisis brings opportunity to unite the community behind one vision.

Ambition vs Capability

In a discussion recently with someone I consider a mentor, we spoke to about the concept of matching ambition with capability.

I have pondered this concept in relation to football and the current challenges we confront.  The key factors to take into consideration when you attempt to match ambition with capability are as follows:

  • Matching ambition with capability is critical
  • Trying to build capability quickly can be costly
  • Vision without action is just that, a dream
  • Action without vision, is a nightmare

All these points ring true, however, the big point for me is:

  • Congruence.  Without congruence, we can not achieve our ambition irrespective of capability.

The key word which best describes our current landscape is incongruence.

Finding harmony in the sport and uniting behind one vision is at its most crucial stage.  Capability can be built over time by implementing a prioritised phased process.  Our biggest obstacle is congruence.

I often imagine what can be achieved if we were in a congruent, one sport, one vision environment. Having said that, there is a lot of impatience and the importance of matching the ambition with capability is also crucial.

Where we have come from

With the demise of the NSL in 2004, football took a direction to corporatise the sport, something that had to happen.

Much was achieved in re-landscaping and energising the national competition through the new and glossy Hyundai A-League.  Much needed corporate revenue made it possible through a television rights deal with Fox Sports and a naming rights deal with Hyundai.

In doing so, we left some key ingredients behind and failed to take a large proportion of the football community at the time along on the new journey creating the divide of "old soccer" and "new football", something that has never sat right with me.

Being a Melburnian most of my life and following the game since 1977, I personally saw the huge void that was created at the time with thousands of football fans not taking to the A-League as they felt a sense of non-belonging.  This still exists today after 13 years.

Football Community

In my view, it is time to truly connect the entire football community.

Not all was bad under the National Soccer League as some may tell you.

The National Soccer League clubs were largely responsible for the "golden generation" of developing high achieving Socceroos and Young Socceroos that not only played in the NSL, but went on to play for some big clubs throughout the United Kingdom and Europe.

Where the NSL failed was corporatising the sport, something the A-League has succeeded with.

Now is the time to connect the football community and collectively develop the vision that will continue to ensure the great game of football prospers in this country.  What that looks like?  It depends on how we collaborate to articulate the vision and build on the ambition.

By doing so, we will unlock some great capability, empower people and organisations and harmoniously execute a carefully devised plan to continue the path for football as the most participated sport and making it the second highest attended professional league in Australia.

Looking Ahead

By embracing the past and uniting it with the present, we can create a powerful landscape for all stakeholders to prosper in the future.  Now is the time to develop Football Vision 2025, the strategic plan that unites the entire football community as one sport.

There is so much ambition to harness and bring everyone along an exciting journey ahead.

For now, I look forward to the FFA Cup Semi-Finals and Grand Final and the commencement of an exciting Hyundai A-League season 2017/18 as I continue to ponder what we can achieve working together as a congruent family.

In closing, I would like to reiterate, these are my personal observations which I share openly and which I enjoy discussing with our growing and wonderful football community.

Some don't appreciate my opinions or views, however, I feel its important that we continue to strive for better and having the dialogue can only help the development of football.

Interested in your thoughts.

Yours in football

Peter Filopoulos

Perth Glory Football Club, the journey so far ahead of the Hyundai A-League Semi Final

Mike Cockerill Opinion Piece in the Sydney Morning Herald, Saturday 29 April, 2017

Mike Cockerill from the Sydney Morning Herald, takes a look at the resurgence of the Perth Glory Football Club ahead of the Club's Hyundai A-League Semi Final vs Sydney FC on Saturday 29 April, 2017.

The journey so far has been revealing but the road ahead under the four year strategic plan, "The Perth Glory Way" is even more exciting.

CEO Message to Perth Glory members - April 2017

The last time I penned a message to you was in our 2016/17 Membership brochure when we officially launched our Membership campaign in June, urging you all to sign up for another season of Glory.

Since then, it’s been a busy season at headquarters and I am pleased to report that in that time we have achieved some significant milestones as a club.


Celebrating our history

  • We celebrated our 20th season of national competition combining both NSL and A-League eras. It was great to see so many old faces throughout the year, especially at our Round 1 match against Central Coast Mariners when we honoured the inaugural team, coaching staff and founding owners of the Club. During the season we have also had visits from ex coaches, Bernd Stange and Mitch d'Avray.  As part of the 20th season celebrations, we now look forward to unveiling the Perth Glory Ultimate XI (1996-2016) at the Most Glorious Player Awards ‪night on Saturday 13 May at the Perth Convention and Exhibition Centre and hope you can join us on this magnificent occasion.‬‬

Our growing membership

  • For the third consecutive season, we have broken our membership record ending the year with a high of 8,644 members (a 21% increase on the previous year), noting our target was to sign 8,500.  We have now shifted our focus to the 2017/18 campaign where we are striving to break another record by achieving 10,000 members as forecast in our four-year strategic plan released in early 2016.
  • I would like to thank you for your continued and unwavering support and hope that you will be there with us again in season 2017/18 as we strive for even greater heights. As I have said before, only together can we build success and become even stronger. As a member, you are the lifeblood of our football club and we highly value your continued support.

Our growing attendances

  • Our attendances have also grown this season with a crowd average of 10,533, up from 8,986 last season (a 17% increase) and an A-League record for the club. This places us well on track to achieve our strategic target of 12,500 by 2018. We encourage you to spread the word amongst your family and friends and bring them along to Perth Glory matches next season to share the match day experience.

Our A-League and W-League feats

  • Our A-League team has once again qualified for finals by securing fifth spot. While we had loftier aspirations at the beginning of the season, it’s pleasing that we have been able to earn a finals spot in consecutive seasons as we face Melbourne City this Sunday at AAMI Park for a spot into the semi-finals.
  • Our Women’s team made us proud by qualifying for a home W-League Grand Final against Melbourne City which was a magnificent achievement and provides us with a great platform to make an assault for our first W-League title next season.

New training and administration headquarters

  • The club has moved into a new training and administration headquarters, sharing facilities with Western Force and Rugby WA and also looking to expanding our player amenities at the premises. Simultaneously, we are working closely with Football West in developing a business case and lobbying Government for a new State Football Centre for Western Australia’s largest participating team sport.

Chelsea is coming to Perth

  • We announced during the year that we will be playing English Premier League giants, Chelsea Football Club at the new Perth Stadium in July / August, 2018. This is another reason to renew your Membership for 2017/18 as you will receive access to a pre-sale opportunity allowing you the first rights to the very best seats in the house on this historic and magnificent occasion.

Our membership satisfaction

  • In an independent research report commissioned by FFA and conducted by The Gemba Group, Perth Glory Football Club ranked first for overall membership satisfaction in the A-League. Our members were the most satisfied with the benefits and value of their membership packages, the membership and renewal process as well as the game day experience on offer at nib Stadium. Pleasingly, we were also seen as having the most satisfied members in the A-League with our marketing and communication to members, sense of club involvement and club administration.


Easter Sunday marked the end of the regular 2016/17 Hyundai A-League home and away season and what a spectacular match it was for our last home game with nine (9) goals scored in an end to end, non-stop drama right up until the final whistle in front of 12,261 members and fans.

While we are pleased with the progress we are making as a Club, the work has only just begun and we will not rest on our laurels, already turning our sights to planning for season 2017/18. It will be a busy off-season as we prepare for season 13 of the Hyundai A-League.

As we strive to win our maiden Hyundai A-League trophy this finals campaign in addition to the two (2) National Soccer League trophies, we will continue to aim for a spot in the AFC Champions League. With your continued support, we are determined to once again break our membership record and surpass 10,000 members and head towards average crowds of 12,500.

Our NPL teams are in full swing at the moment and we encourage you to support our teams where possible.

As mentioned our Most Glorious Player (MGP) Awards will be held on Saturday 13 May, 2017 at the Perth Convention and Exhibition Centre. We look forward to seeing you on this prestigious evening.

Right here, right now

Today, our full attention turns to AAMI Park in Melbourne, where we face Melbourne City in a crucial Elimination Final. I am sure you will join me in wishing our team all the very best for this match. A win today will secure a spot into a Semi-Final match to play off for a Grand Final berth. Those who will be at AAMI Park for the match, make your presence felt and to those watching in pubs and homes throughout Perth, support with gusto.

We want you back on board in 2017/18

In closing, I would like to once again sincerely thank you for your membership of our football club. Our 2017/18 Membership campaign kicks off soon and with your continued support we are confident of an even bigger and better 2017/18 Hyundai A-League season.


There is only ONE Perth Glory. #GLORYISOURS

Warm regards

Peter Filopoulos
Chief Executive Officer
Proud and Paid Up Member No. 19239