Commercial growth built on genuine alignment.
Peter helps rights holders, brands and organisations grow revenue through sponsorship, partnerships and audience development — and helps international brands enter the Australian market with credibility and local relationships already in place.
When would you need this?
- A rights holder needs to grow or diversify sponsorship revenue
- A brand is seeking the right sports partnerships to build reputation and reach
- An international brand wants to enter or expand in Australia without building a full local team first
- An organisation needs a stronger investment case or partnership proposition to secure backing
What Peter takes responsibility for.
Partnership and sponsorship strategy, valuation and proposition development, with direct negotiation and relationship management across commercial partners, rights holders and government stakeholders. For international brands, this can include acting as an interim Australian Country Manager.
How the engagement could work.
Retained advisory
Ongoing partnership and commercial strategy support, structured around your priorities.
Defined mandate
A specific market-entry, investment case or partnership campaign, with clear objectives and timeframe.
What this looks like in practice.
$80M+ in annualised revenue uplift and ~150% sponsorship revenue growth for the CommBank Matildas, as Chief Customer, Brand, Marketing & Corporate Affairs Officer.
View full experience →Co-led negotiations securing Bundesliga, NWSL and UEFA Champions League media rights for the OneSoccer platform.
See the full case study →Discuss a partnership or market-entry priority.
Tell Peter the priority, the decision that needs to be made and the timeframe — he’ll help identify the right level of involvement.
