In the Press
Recognition, independently reported — drawn from published announcements and independent sports media, not self-reported claims.
Peter Filopoulos Appointed FFA Head of Marketing, Communications and Corporate Affairs
FFA CEO James Johnson called him “the stand-out candidate during an extensive recruitment process” for the senior national role.
The Perth Glory Way: Four-Year Strategic Plan
Football Federation Australia CEO David Gallop commended “Tony and Peter” for taking the lead on the club’s four-year strategic plan.
States Face Off Over Home of the Matildas
Independent coverage of Victoria’s bid against NSW, with then-CEO Peter Filopoulos outlining the two-year push to secure the project.
Football Australia Creates History at 2024 APAC Effie Awards
CEO James Johnson called the result “a monumental achievement” as ‘Til It’s Done won the Grand Effie, three Gold and both Marketer and Brand of the Year.
‘Til It’s Done Wins Bronze at Cannes Lions
James Johnson said it was “incredibly rewarding to see it celebrated on the global stage” after Bronze in Sport – Brand Storytelling.
Celebrating an Extraordinary Year: Accolades Post FIFA Women’s World Cup
A round-up of the Matildas’ Don Award, AFC honours, Marie Claire and GQ recognitions in the year the brand strategy took hold.
Football Federation Victoria Launch State Football Facilities Strategy to 2026
Announced at AAMI Park with the Victorian Minister for Sport, the strategy that ultimately delivered the Home of the Matildas.
FFV Rebrands as Football Victoria; Unveils Visual Identity
Announced at a 550-guest business luncheon, the rebrand reflected the strategic reset undertaken since Peter’s arrival as CEO.
Football Victoria Releases Strategic Plan 2019–2022
“FootbALLways” set five strategic pillars and around 244 actions with clear accountability measures across the organisation.
